Unpacked

Reduce, REUSE, Refill

Waitrose Unpacked was trialled in four branches as an alternative way of shopping that uses less packaging, with customers encouraged to bring their own containers, bottles and bags to then weigh and fill with groceries such as dried pasta, cereal, coffee, frozen fruit, meat, fish, detergent and washing up liquid.

Inspired by Sir David Attenborough’s Blue Planet II TV show in 2017, we were the first supermarket in the UK to offer customers this style of shopping as part of our continued commitment to reducing waste, unnecessary plastics and helping customers shop sustainably.

While the Unpacked trial has ended, we learnt a lot from the process, and look forward to announcing our next initiative to reduce and improve packaging.