FOOD & DRINK REPORT 2023-24
In a year of high inflation, familiar comfort dishes like shepherd’s pie are a draw for price-conscious households, according to our annual report. Shoppers are also prioritising their gut health in adding protein-rich foods to baskets, along with a record amount of alcohol-free and low-alcohol drinks.
Trends that DEFINED a year
of us are regularly indulging in cosy classics, such as pies and macaroni cheese
sales increase for our alcohol-free and low-alcohol beer, cider, wines and spirits
sales increase of high-protein drinks and yogurts as gut health becomes a priority
Italian flavours make it our top international cuisine this year. Buon appetito!
DINING IN drives sales of comfort food
“If there’s one issue that’s continued to dominate this year, it's high food inflation. It’s changed not only how people shop, but also how they cook and eat.
“Price-conscious customers have been searching for the best value – switching more to own-label products, buying bigger pack sizes and looking to promotions to cushion their bills.
“And they’ve been simplifying their meal choices and becoming a little less adventurous, choosing familiar foods and recipes they find comforting. Even when buying our international cuisines such as our new Japan Menyū range, they’re opting for well-known classics, such as chicken katsu curry and prawn tempura.”
JAMES BAILEY
Partner & Executive Director
JAMES BAILEY
Partner & Executive Director