Food To Feel Good About
When we ask more QUESTIONS, we get to better ANSWERS
At Waitrose, we never stop asking questions about the food you eat. Because we believe that when we ask more questions, we get to better answers. Watch our ad and read below to discover how our food is food to feel good about.
Food with VALUES
It's made with respect for nature, animals and the people who produced it. That's why we've won more Compassion in World Farming awards than any other supermarket. Find out why here.
Can British farmers
be paid a fair price?
We think so. We're investing £16m in Britain's pig farmers to ensure their businesses are supported today and long into the future. Because our pig farmers are committed to the highest quality care, and we're committed to them.
Can all fresh milk be free range?
We think so. When the weather's nice, the free range dairy cows that produce our fresh milk spend over half their year grazing outdoors. And when the weather's bad, they can relax indoors, just like the rest of us.
Are there really plenty more FISH IN THE SEA?
There could be. As members of the Sustainable Seafood Coalition, we'll only work with fisheries that share our commitment to responsible sourcing, preserving fish stocks for future generations.
Shouldn't the chicken come before the egg?
We think so. That's why all our hens are free range, so they have plenty of room to peck, perch and play.
The most DELICIOUS food
It's full of flavour and made with quality ingredients.
Can EATING IN be as good as DINING OUT?
When your No.1 pizza is made with hand-stretched dough and wood fired for maximum flavour, we think it just might.
Can EATING IN be as good as DINING OUT?
When your No.1 pizza is made with hand-stretched dough and wood fired for maximum flavour, we think it just might.
Can slow cooked for hours be ready in MINUTES?
Yes it can. Our Mexican Inspired Pork al Pastor is outdoor bred pork shoulder, slow-cooked by us for 10 hours so you can have it ready in just 25 minutes. It's irresistible piled in a taco with avocado and salsa.
Can French PÂTISSERIE be easy as pie?
We think so. Our No.1 Tarte aux Fruits is made in France to a classic recipe with all-butter pastry, juicy baked purple plums and sweet apricots, then hand finished with Heritage raspberries. Conveniently frozen for when there's no time to make it yourself.
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First for animal welfare
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We’re reducing plastic
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