Animal welfare
FIRST for animal welfare
We’ve won more Compassion in World Farming awards than any other supermarket.
Even BETTER chicken
All of our fresh chicken is now sourced from a slower-growing breed.
VEAL calves, deer and game birds
Calves are reared to world-leading standards of animal welfare, game with minimal intervention.
100% FREE-RANGE milk
Our dairy cows graze outside for more than half the year.
NEW welfare ratings
We have introduced a unique, tiered welfare rating system on chicken packaging, to help customers connect their values with the exceptional taste on their plates.
Beef cattle with ROOM to roam
They have more space than the Red Tractor standard.
How our LAMBS are reared
With their mothers on British farms until weaning and then in groups outside.
FREE RANGE egg-laying hens
They are all free range – and have been since 2008.
How our pigs LIVE
They are born outside and raised in the fresh air.
MORE like this
A better life for animals
Our farmers use an app to monitor emotional wellbeing.
Our agriculture strategy
Sustainability and farming partnerships are the key to our future.
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Responsible sourcing
We're committed to sourcing responsibly, and contributing to the wellbeing of the communities where we operate